This course is designed to provide students with a comprehensive understanding of research production process which include formulating researchable questions, choosing appropriate data collection methods, sample selection, conducting statistical and textual analysis. The course places an emphasis on building practical research skills that can be applied to the business context. Students will explore the entire research process, from formulating research questions to collecting, analysing, interpreting data and generating evidence-based conclusions and recommendations. The final section of this module exposes students to written and oral presentation research report.
- Teacher: Dr. Salman
Skill Level: Beginner
